Finally, transparent pay-per-patient pricing.
Lead cost will vary significantly by city and based on market factors as well as the types of lead calls (root canals and implants vs cleaning etc), but on average expect about $150-$200 per qualified prospective new patient call.
Patients for Dentists fronts all ad spend and marketing efforts so you have zero risk, you just pay for qualified recorded potential patient calls. We even buy your first 5 prospective new patient calls! No risk, no contract, just complete your onboarding and start for free.
Keep in mind the lifetime value of the average dental patient is $3000-$5000. So spending $150-$200 on pay-per-call results, vs SEO companies charging monthly (we’ve heard all the horror stories don’t worry) or inexperienced marketing agencies charging a high monthly retainer plus 20% ad spend literally didn’t exist before us (that’s why we made Patients for Dentists). Patients for Dentists makes a few dollars per real lead call instead of a high monthly retainer.
You can buy as many or as few qualified prospective new patient calls as your practice needs, and you set your own budget. Pause anytime.
We have some dentists spending as low as $300/week and some as high as $2000/week. It’s really up to you. But to help you, here’s a ballpark estimate:
10 prospective patient calls a month :: $500/week ad bank :: $30,000 potential lifetime patient value :: 15x potential ROAS
25 prospective patient calls a month :: $1250/week ad bank :: $75,000 potential lifetime patient value :: 15x potential ROAS
40 prospective patient calls a month :: $2000/week ad bank :: $120,000 potential lifetime patient value :: 15x potential ROAS
What’s a new patient ad bank?
You get your first 5 lead calls for free, just complete your onboarding. After that you choose your own weekly budget based on your practice needs, and we charge your new patient ad bank with your preferred budget. Any and all unspent ad bank funds are fully refundable. During your onboarding process, you let us know if you’d like to do a 1x funding of your ad bank or a weekly approved budget. Most dentists start with 4k/m for roughly 20 qualified prospective new patient calls, but it’s really up to you. No contact, pause anytime.
Once funded, our team gets to work. And you’ll only pay for qualified prospective new patient calls looking for a dentist in your service area. Once those funds are exhausted, you can choose to replenish it for more new patients or pause. Most dentists set a consistent weekly new patient budget.